promotion of English websites

It is necessary to analyze competitors' work and success factors to surpass them in search results. Based on these data, as well as assessing the market niche, a preliminary optimization plan is drawn.

Before proceeding with the optimization of a project, it is necessary to evaluate its readiness for promotion and eliminate technical problems in the code. For this, audits are conducted: SEO, technical, usability, link profile. If necessary, technical tasks prepared for specialists to eliminate the problems found.

It is done manually, using specialized services. Keywords and phrases are selected for each commercial and information page separately. Manually all requests are evaluated for quality and relevance to the topic.

Drawing up a plan for filling the site with texts, drawing up Technical tasks for copywriters based on the collected semantic core. Control over the writing texts by English-speaking copywriters and their proofreading by native speakers (regional dialect) and adding them to the site.

For conducting optimization work of high quality, the main requirement remains - tracking the results and adjusting the current promotion plan. To do this, use analytics and statistics services like Google Analytics and Webmaster. Experts connect them to the site and also configure the collection of basic statistics.

A systematic assessment of site growth indicators allows you to choose the right development tactics. All relevant parameters are analyzed: traffic, conversion, frequency of targeted actions, key growth, etc. Based on the data obtained, additional tasks for development can be formed.

A detailed report on the work done, as well as a report on positions by keywords, behavioral factors, target audience, etc., is prepared monthly. You will be able to evaluate the results not only in dry facts, but also notice them in practice.